Testimonial from Beaverstown Golf Club
“Working with Ivan from Digitaliser gave us the clarity we needed to move forward withconfidence. The strategy provided was thoughtful, practical, and tailored to the way our cluboperates. It helped us identify where we could modernise without compromising our values or overextending our resources. We now have a clear path to improve member engagement, simplify our processes, and futureproof the club.”
Jean Ann Taylor from the Beaverstown Golf Club Committee
Case Study:
Elevating Engagement – Beaverstown Golf Club’s Digital Transformation
Journey
Client: Beaverstown Golf Club
Industry: Golf & Leisure
Location: Donabate, Co. Dublin
Services Delivered: Digital Transformation Strategy
Timeframe: Q2 2025
Overview
Beaverstown Golf Club is a long-established, member-owned club with a strong community ethos and over 950 active members. While the club delivers an exceptional golfing and social experience, it recognised the need to modernise its digital systems to improve efficiency, strengthen communication, and enhance online visibility.
The Challenge
Although several digital systems were in place (e.g., BRS for bookings, ClubV1 for membership), they operated in silos and required substantial manual input. The club faced challenges such as:
- An outdated website lacking SEO, responsiveness, and ease of updates
- Manual reconciliation across accounting, booking, and subscription systems
- Fragmented communications across social media and in-club signage
- No centralised digital marketing plan or content calendar
- Inefficient processes for guest and society bookings
- Limited IT skills among staff and committee, leading to external reliance
- Absence of a cybersecurity policy or structured user permissions
Our Approach
Digitaliser carried out a comprehensive review of Beaverstown’s digital infrastructure, systems, and workflows. The goal was to recommend a phased, budget-conscious digital roadmap that respected the club's unique culture while positioning it for sustainable growth. Key focus areas included:
- Website redevelopment on a modern, mobile-first platform
- Streamlining financial operations through automation and system integration
- Exploring an all-in-one club management solution (e.g. ClubNet)
- Improving guest booking journeys and enabling secure online payments
- Creating a 12-month digital content calendar and visual templates
- Delivering training for staff and committee on digital tools
- Introducing cybersecurity protocols and structured access controls
Outcomes (In Progress)
Beaverstown Golf Club has begun implementing key recommendations, including website redevelopment and financial automation. They are now positioned to:
- Strengthen their online brand and search visibility
- Reduce manual admin workload and errors
- Improve guest and member experience through digital bookings
- Centralise data for better decision-making
- Build internal capacity through training and standardised processes
Conclusion
Beaverstown Golf Club’s transformation illustrates how traditional membership organisations can embrace digital without losing their core identity. With a thoughtful, phased approach and targeted investments, the club is now equipped to grow engagement, streamline operations, and deliver exceptional experiences to members and guests alike.
“It’s been really helpful to have a structured digital roadmap that makes sense for a club like ours. Ivan helped us simplify the digital options and showed us how to make progress at our own pace without losing the personal touch our members value.”
Jean Ann Taylor from the Beaverstown Golf Club Committee